No one under sixteen is permitted to enter the Sweets and Snacks Expo, which looks like a cosmic fuck-you to children everywhere. The annual trade display, which serves the sweet and snack industries, is a decadent fantasia of salty and sweet treats. Imagine a huge room filled with all the massive candy makers and hundreds of small ones, each keen to press goodies, potato chips, gummies, mints, and so forth into your hand or your Convention-accredited bag. Of course, you’re simplest allowed to depart with what you could fit in that one bag, so you need to pick out wisely.
I’ve been attending the conference, held in Chicago, for 12 years, since again whilst it turned into the All Candy Expo. I’m only slightly ashamed to mention it’s a spotlight of the year for me, as both a sugar addict and a lover of spectacle. I love the mascots, the booths, the lighting fixtures, the bustle, and the large piles of sweets that final for months.
I’ve been going when you consider that before my son, who just grew to become 9, was even born. I became vaguely confused that he could be born at some stage in the 2010 candy display, and that I wouldn’t be able to attend. (He entered the world about a week ahead, and I made a brief trip that 12 months.) Now that he’s antique enough to covet and admire those piles of treats, I realize that I’m looking at the Sweets And Snacks Expo with clean eyes—his eyes.
I know what he looks like while we visit the big Chicago Auto Show—also held at McCormick Place—and I consider this reveal might be exponentially more mind-blowing. Just bringing my bag home nowadays, he becomes incredulous: “They just gave you all this stuff? Which ones of those are prototypes?” I think he picked up this vocabulary from the automobile show. It made me jealous on his behalf, and I became there. So, Sweets And Snacks, here are 1,000,000-dollar concepts: Start a yearly raffle with one grand prize, a child who gets to spend a day on the show. Give the money to charity. Willy Wonka himself could approve.
I took it quite easily on my body over these 12 months, choosing my samples cautiously. I abused myself handily once, at the behest of Takeout editor-in-chief Kevin Pang, after I attempted a bit of Grenades Gum Super-Uber Mint, whose packaging says that it has a “blast component” of 10. Unfortunately, I’m no longer a lover of amazing, robust, or incredibly bitter chocolates, and this one tasted like being force-fed a dozen Fisherman’s Friend lozenges—it cleared out my sinuses but ruined my taste buds for a few minutes.
Beyond that, I desired to attend the tastiest and/or most recent treats found at this 12 months’ Expo. Every year, the same old suspects, which means the massive men, generally tend to provide something new (meaning either released or pre-release), and 2019 is no exception. Hazelnut Spread is today’s M&M’s taste, and in case it’s not apparent, they’re Nutella M&M’s, without the call attached. (M&M’s is owned by way of Mars, Nutella by Ferrero.) As you may assume, the flavor is to say they’re scrumptious and creamy, and relatively not loopy sweet.
Over on the pricey, carpeted Hershey’s vicinity, the booth provided tender-serve sundaes and espresso, at the side of the new Milk Chocolate Emoji Bar—that’s just a regular Hershey bar with emojis revealed on it—in addition to a few new Reese’s items. I turned into excited to look at the brand new Reese’s Take 5 until I realized that they’d repackaged the poor, ignored Take Five bar all over again. It was given a hip new look only a few years ago—and an SXSW birthday party, funnily enough—but now it’s got Reese’s name to help it along. It’s still tasty.
Reese’s also made a few adjustments to its conventional cup, with a Peanut Butter Lovers and a Chocolate Lovers model—each bar modifications the ratio slightly to desire one component over the opposite. Neither beats the unique; however, in a pinch, I’d still eat the more chocolate version.
Jelly Belly tends to deliver some new flavors to the show every year, and this time around, it’s the “recipe mix.” They’ve run out of unmarried flavors, so they combine them: There’s chocolate-blanketed banana (the winner), lemon meringue pie, s’ s’mores, blueberry muffin, and peanut butter and jelly (additionally quite exact). Jelly Belly even stepped far from the bean recreation this 12 months with Candy Cupcakes, dual-flavored mellocreme chocolates, which are nice.
Hardbite Handcrafted-Style Chips, from Canada, provided a number of the best straight-up potato chips I’ve ever had on the crunchier facet of things. (And that consists of cutting-edge, the front-runner Great Lakes Potato Chips.) Their branding pitches them to outdoorsy types—a mountain biker on the scrumptious Avocado & Lime, a campfire at the Smokin’ BBQ—however, I’m sure you could revel in them even in case you hate nature. They’re sincerely crunchy and truly right. I can even shout out Beanfields for a slightly healthier (I suppose) option—they’re bean-based chips totally, and as a result, fiber- and protein-crammed. I purchase the normal ones at Whole Foods all of the time, but tried the new Cheddar Sour Cream right here.
Other fantastic reveals this 12 months: Cotton Cravings, which takes conventional cotton candy and infuses a few unusual flavors, like Sweet Mesquite Barbecue and Cinnamon Fireball. It’s precisely the type of aspect you’ll want to attempt at a kingdom, or theme park, or even probably nowhere else. I also ate a few hunks of Moon Cheese, which, from its description—it’s dried hunks of cheese—sounds terrible. It is, in fact, pretty delicious if cognitively dissonant. It tastes like cheese, but it doesn’t precisely smell like cheese. But it’s simply cheese. I guess that’s why it’s from the moon.
Forty Below Joe was invented using the identical guy who invented Dippin’ Dots, which should come as no surprise, thinking that 40 Below Joe is coffee in Dippin’ Dots shape. It is available in a group of first rate-sweet flavors and could probably be tremendous on a warm summer day. Its website says, “Watch out, espresso industry, you’re next,” which looks as if a formidable declaration, all things taken into consideration. But you’ve gotta suppose large whilst you’re a bit of sales space at a big conference, I guess.
