Silversea Cruises’ new culinary application is designed to appeal to foodies who need to experience the elements and lifestyle of destinations, tasting ingredients beyond what a celebrity chef could convey to an onboard specialty eating place.
“Our brand function is to travel deeper,” said Barbara Muckermann, chief advertising officer. “Our clients are travelers and they may have already been in a vacation spot, but we feel like a brand our function is to permit them to learn a vacation spot again, maybe the use of an extraordinary factor of view.”
And that standpoint very possibly is the delicacies, components, and traditions of an area. The new Sea and Land Taste (S.A.L.T.) application will provide excursions such as taking walks inside the Balinese geographical region, alongside rice paddies and next to duck pens, to look where a nearby chef receives elements including palm sap, honey, and wild herbs.
August 2020 Launch
The software doesn’t officially release till August 2020, when the Silver Moon enters provider, but AGENTatHOME changed into a number of the media invited to try out sample tours in Asia.
“We have 3 important demographic corporations, and what all of them have in common is a profound hobby in food,” Muckerman said. “They’re enjoying food and using meals as a key to expertise the tradition.”
Silversea’s number one goal is Baby Boomers, born from 1946 to 1964, in keeping with Pew Research Center. The others are the Silent Generation, born 1928-1945, and Generation X, 1965-1980.
Menu of Offerings
Muckermann believes many passengers will select a S.A.L.T. Excursion or two, whilst diehard foodies might also pick out to move on every single one throughout a cruise. “We see it as a menu presenting,” she stated. The organization has now not determined yet if there may be expenses for S.A.L.T. Sports.
The S.A.L.T. Application is overseen by means of Adam Sachs, the former editor-in-leader of Saveur magazine and a 3-time winner of James Beard Journalism Awards for food writing.
When the S.A.L.T. The program formally launches on the new Silver Moon, the delivery will undergo a few modifications from its sister ship Silver Muse.
The spot occupied by Indochine on Muse might be taken over with the aid of the new S.A.L.T. Kitchen and the adjacent S.A.L.T. Bar. Also, La Dame, the gourmet French restaurant, will pass into a bigger area on Deck eight, making manner on Deck four for the S.A.L.T. Lab, in order to host workshops, tastings, and demonstrations.
—Attract first-timers with the aid of evaluating the price of Silversea to a suite on a premium line, including inside the rate of drinks, specialty eating places, and gratuities – all of which are blanketed on Silversea, stated Barbara Muckermann, chief advertising officer.
—Plus, shore excursions value extra on maximum ships but are blanketed on Silversea luxurious day trip ships.
—Compare the scale of the top class suite with the Silversea suite, figuring inside the price of butler carrier, a stocked mini-bar and a smaller, extra expensive deliver.
—If you’ve already offered Silversea, invite your income rep and past passengers to a gathering of Silversea potentialities. Let the beyond guests proportion their reviews on Silversea. “People who have done it may pleasantly sell our product,” Muckerman said.
—She recommended inviting humans with a connection in your Silversea customers – possibly they belong to the identical USA membership or stay inside the same ZIP Code. “Knowing present day Silversea customers is a remarkable predictor to find your next Silversea clients,” she stated.